Do you plan to launch a corporate blog this year to make your brand more visible online and acquire more potential customers? Or, do you want to breathe new life into the existing blog which doesn’t seem to attract many readers so far? In either case, content marketing is a proven tool to help your business grow. People are responsive to brand-generated content as well: 84% of consumers actually expect brands to create helpful and engaging content!
We hope you’ve got you inspired with this stats J So, where do you start about business blog writing and how to define what kind of content your target buyers expect from you? Is it necessary to hire a grammar editor to review your copy prior to posting? We’ve summarized the years of writing and blogging experience of Getessayeditor.com and are ready to share the tried-and-true corporate blogging advice with you. Enjoy!
1. Make high-quality writing your priority
If you want one major rule of content marketing in 2019, here is it: your blog posts have to be well-written and valuable for your target customers. You can occasionally neglect other promotional rules, but if your pre-written post doesn’t meet these two main criteria, you shouldn’t post it at all! The time and attention are limited resources for the modern audience, so you have to write a breathtaking text to make them care.
2. Define your desired ROI
Even before you get down to writing the first post, you need to determine clearly what you expect to receive from it and how you’re going to measure success. Do you want to increase the position of your website in search results, get more social shares or sell your new product fast? In each case, the strategy and the best practices for writing a post will vary. Think of what kind of action you expect from your audience upon reading the post and write with this action in mind. With a clearly defined goal, you’ll apply the most effective methods and achieve the result faster.
3. Go beyond the standard blog post ideas
If you’ve already done the research on your competitors, you know that the most popular blog post topics are ‘how-to’s, tips and tricks, and promotional posts. While these types of posts might be helpful in certain cases, don’t restrain your content strategy with them. Stuck and cannot come up with the original blog post idea for a corporate blog? Here are a few examples that work for every industry:
4. Bring value rather than promote
It goes without saying that the purpose of creating a blog is to promote your business and increase sales in the long run. However, don’t make your intentions clear in every blog post you write. To attract a large audience, you need to write authentic and engaging posts on the subjects which are of interest for your target audience and prospective customers. For instance, if you’re running a store with goods for kids, write about anything that is of interest for parents – how to teach kids, keep them healthy and handle other concerns that the young parents may encounter. You might want to add some entertaining content as well – share some memes or write about successful book-to-movie adaptations.
5. Opt for longer post formats
To continue the previous point, long-form content works better for creating valuable, helpful content and covering the subject comprehensively. An article of 2,000+ words is enough to give your readers comprehensive information on the subject. Don’t be misguided by the myths that nobody likes longreads – the people who want to find the solution to their problem or gather the information now read long-form content more frequently than ever. And, if you manage to consistently provide helpful content that resolves people’s problems, their trust for your brand will only grow.
6. Give your readers more than others do
Writing longer posts goes hand in hand with providing your potential customers with unique information they won’t find anywhere else. Writing more for the sake of length is not enough – you need to provide a unique angle on the subject or apply the original approach to writing for a perfect result. For example, if there’s huge news in your industry, don’t just repeat it as your competitors do. Interview an influential person, analyze how it will affect your consumers or add some humor, and you’ll already be a huge step ahead.
7. Post consistently and stick to the calendar
As well as your schedule for practicing yoga for better digestion, your content posting schedule needs to be consistent, without the unexpected breaks. You needn’t post every day – the quality beats quantity. However, if your readers are used to receiving fresh blog posts from you three times a week, after a five-day delay they’ll likely go somewhere else. If you struggle to create high-quality posts on time, either reconsider your schedule or hire professional copywriters for creating or revising blog articles.
8. Experiment with different types of content
Who said that your blog post should exist only in text format? Try out different multimedia content types to figure out which type of content your audience is most responsive. Create an infographic, record a short ‘how-to’ video or even record the interview podcast with a business owner or the industry influencer. Interfering long articles with multimedia will definitely liven up your blog.
9. Master the art of storytelling, professional blog writing services recommend
FAQ’s, tips and how-to’s are the easiest to write, but they won’t make a go of your content marketing efforts. To evoke the emotional connection with your readers, you need to master the storytelling. Tell your readers the brand’s history, describe how your product or service helped your clients in the past or come up with an intriguing case study. The stories help your brand look more human and usually generate more feedback than standard blog articles.
10. Find a copyeditor from the best blog content writing companies
If your schedule is too busy or you’re not just good at writing, it’s better to assign blog writing to a professional copywriter. For example, our agency provides a full range of blog writing, copyediting and proof reading services. An experienced American writer will create the necessary amount of content according to your requirements and instruction. You can choose a deadline by yourself – urgent copywriting is no problem. Our experts provide customized help for each client to ensure that you’ll leave satisfied with the quality of content created by us. So, if writing isn’t your cup of tea and you don’t feel like learning grammar rules (such as these rules for tenses: http://getessayeditor.com/blog/grammar-rules-future-tenses-in-english), you don’t have to.
11. Keep the dialogue with your readers and subscribers
It goes without saying that your blog posts, either on your official website or in social media, should end with a call to action. However, having asked for the opinion or feedback from your readers, you’ll need to respond to their comments and keep the dialogue. Responsiveness to your audience increases brand loyalty and attracts the occasional visitors, turning them to subscribers and then to clients.
12. Use SEO for an effective promotion
In 2019, your blog shouldn’t be written for SEO purposes only. You need to focus on developing informative, helpful, engaging content. However, a few minor SEO tricks won’t do you any harm. Include links to the trusted websites (such as reputable news sites or educational resources), use keywords naturally and add unique pictures or graphics. If you’re not familiar with an SEO, talk to a marketing or copywriting consultant.
Make your post easy to skim through
Lots of studies have previously proven that people rarely actually read the web content – they skim it through. So, make your blog posts as skimmable as possible – add lists, subheadings, use shorter sentences and make paragraphs 5-7 lines in length.
Work on the usability of your website
You might produce helpful articles, but who will care if your blog looks like it’s stuck in the 2000s? Make sure that your site looks modern, loads quickly both on desktop and mobile, and the design and formatting are pleasant for an eye.
Make it easy to share and subscribe
If you want more email subscribers and more shares on Twitter and Facebook, make sure that both of these actions are convenient for the reader. Put the social buttons next to the text or at the end of the article. Place the “Subscribe” box at the bottom of the page or as a pop-up window. If your subscription option isn’t easy to find, chances are that the visitor will give it up.
Following the above rules will help you produce far better blog posts as well as other types of content. You cannot question the significance of grammar and spelling, knowledge of your audience and the importance of helpful content. However, perfection takes practice. If you want a perfectly written content but aren’t sure of your ability to create it, it’s better to rely on outside help.
In addition to academic writing and PhD editing, the copywriting team of Getessayeditor com can take on all your writing tasks, from updating your blog regularly to preparing selling content for your landing page. If you already have a pre-written content, you can send it to us for review and correction as well.
Our charges for copywriting are quite cheap – go to our Pricing page and make sure. Moreover, you’ll get a 20% discount off your first order. Still got questions? Our assistant will gladly answer them via live chat. Make your first step towards bigger brand awareness and more loyal clients with a great company blog!